Press
Publications we've been featured in:
BLOOMBERG BUSINESSWEEK
"The Mad Dash to Buy Vintage Clothes on Instagram"
By Alexandra Stratton and Kim Bhasin
April 26, 2018
"Ivia Retrò, an online shop started in late 2016 by 22-year-old Brooklyn student Olivia Capierseho, gets about two-thirds of its business from the account’s 7,000 or so Instagram followers, rather than from its own website, she said. Her Instagram page feels a lot like a store because it relies heavily on visuals and makes discovery easy by way of hashtags. Almost all of the followers are women from 18 to 24, Capierseho said."
THE DAILY BEAST
“Oh, Grandma! The Boom in Selling Vintage Underwear Online”
By Alaina Demopoulos
October 19, 2019
Olivia Capierseho just turned 24 and lives in Miami Beach, Florida. This December marks her third year running Ivia Retrò, where she hawks vintage lingerie, plus other clothes and handmade swimsuits. She’ll travel two hours to hit up promising thrift stores, and spends about three hours sifting through stock.
Model-tall with a “Bella Hadid body,” as a shopper recently raved in an Instagram comment, Capierseho usually poses in lingerie before she sells it. She stands in front of a cream lace backdrop, torso in frame, head just cropped out, wearing nightgowns or bodysuits like a classical bust dressed for a night out at Studio 54.
“I think part of the brand’s success is my personal style, and the way I model it helps to sell the pieces a lot,” Capierseho said. “I do this full time, and it’s just me right now. In the future, I want a full crew to help.” She usually spends a day shooting 10 to 15 items with her camera placed on a tripod.
W MAGAZINE
"How to Buy Vintage on Instagram Like a Pro"
By Courtney Costello
August 19, 2017
"How did you get started in the vintage game?
I was selling pieces from my wardrobe on Depop and I listed this vintage '80s windbreaker I bought back in high school at a thrift store for $3 and ended up selling it for $30. I realized I could do this at a much larger scale.
It seems the vintage-Instagram shop business is exploding. How do you plan to expand upon this, or is it more of a hobby?
My goal is to grow into a brand with good ethics that focuses on and embodies the beauty and liberation of the modern woman. I'll always sell vintage, but someday I would like to sell original pieces made ethically in the U.S. at a larger scale."
THE QUALITY EDIT
"The Best Instagram Vintage Shops to Follow for Top-Notch Designer Vintage”
By Sarah Wasilak
August 11, 2024
"Olivia Capierseho started Ivia Retrò from Miami, FL in 2016. She styles shoots upon hire and also outsources her pieces to celebrities and stylists for rental. She has a natural appreciation for fashion, so most of the items she brings into her shop are ones she’d probably also wear. Capierseho organizes her pieces by category and models many of them herself. She alerts her followers about new drops on Instagram with a fresh crop of on-model images featuring some of the merchandise to get excited about. Her Instagram captions often include limited time discount codes for shopping online, so read carefully."
Current Miami
Ivia Retro
by Aaron Glickman
May 18, 2020
"Online vintage brand, @iviaretro, recently staged a bikini clad photo shoot in downtown Miami. The campaign was photographed by Christina Arza (@arziee) and featured brand founder, Olivia Capierseho (@___i__v__i__a___), and blogger Emily from @20camels. The location was @melindasmiami "
College Fashionista
4 Places to Shop Vintage Online
by Jade Sayson
August 4, 2017
"1—@iviaretro. Once spotted, this vividly-hued Instagram feed is impossible to miss. Ivia Retro sells both vintage and handmade pieces without forgetting to style them in eye-catching ensembles that’ll make it hard to pass up ordering a button-down of your own."